Welcome to IAB Certified Downloads

If I were to ask you to define the words “download”, “listener” and “impression”, what definitions come to your mind? Do these definitions accurately describe how the words are intended to be used? Experience has shown me that most people don’t truly understand what these definitions mean or how they directly affect podcast analytics. I’ve even found that a lot of industry professionals who should know, don’t.

This website is my attempt at helping you 🫵, the podcaster, to unravel the confusion by giving you the knowledge you need to be successful. If you have questions that you want answered or corrections to the content, please send an email to [email protected].

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